One of the first projects I was part of at Danone Hungary was the publishing of a new and comprehensive ‘Plastic Guide’ in August 2021. I was in charge of designing and executing the complete Communications plan of the launch. By the end of the campaign we reached 654 600 people via 22 articles.

The Guide was born in cooperation with Danone Hungary and the Hungarian Association of Environmental Enterprises (HAEE is a highly recognized NGO in the field of sustainability). The purpose of this new plastic guide was to give useful information to Hungarian consumers about the different types of plastic found in the market. The guide also presents practices about the way – where and how – the various plastics could be recollected and recycled. With this knowledge the ‘Plastic Guide’ aimed to be of help to everyone to make more conscious and sustainable choices day by day.

Flip through the pages of the 'Plastic Guide' here.

The Plastic guide won Hungary's Trade Magazine's 'Sustainability Symbol" prize in August 2022. You can read more about the prize here (in Hungarian).