For Earth Day in 2022 my Danone CEE Corporate Affairs team conducted a survey about sustainable eating habits and the Flexitarian Diet in the Central-Eastern European region. For Danone Hungary I wrote a press release, created an internal & external Social Media campaign (post visuals pictured above). The full Communications campaign reached 2 555 400 people with 61 articles (Hungary's adult population is estimated to be 6.5 million). As part of the Social Media campaign, together with the Internal Communications Specialist - via Danone's the internal social media platform - we encouraged Danoners to engage with the topic of sustainable eating habits by checking out our posts on Facebook to win some prizes.

Below is the snippet of the press release I wrote and posted on Danone Hungary's website. You can read the full article here.

Celebrating this year's Earth Day, a representative survey* of 500 people was commissioned by Danone Hungary. The survey examined the environmentally conscious decisions of Hungarian consumers regarding eating and food purchases. Based on the results, 36 percent of Hungarian consumers take into account the price and the environmental impact of the food when grocery shopping. According to the survey, although not a lot of people in Hungary are familiar with the concept of sustainable nutrition and its benefits - including, for example, the flexitarian diet - the younger age groups, between 18 and 34, generally have more information on this topic.