Our Communication campaign in 2022 joined the international initiative sought to provide clear and accessible information about tube feeding, which is often necessary for patients who cannot consume enough nutrients orally due to various medical conditions. Tube feeding is vital for patients of all ages, from children with congenital conditions to adults recovering from severe illnesses like COVID-19 or cancer. The campaign emphasized the importance of early clinical nutrition to enhance medical treatments, reduce recovery times, and improve quality of life. It also highlighted the role of home-based tube feeding in reducing hospital burdens and complications.

Key Achievements:

• Press Release Creation: Authored a comprehensive press release that effectively communicated the campaign’s goals.

• Agency Management: Managed the communication agency to ensure timely and aligned campaign materials.

• Team Collaboration: Worked closely with the medical marketing team to ensure accurate and empathetic messaging.

• Personal Connection: Witnessed the positive impact of Nutricia in the tube feeding community, reinforcing my commitment to the Danone's mission.

Campaign Highlights:

• Educational Outreach: Provided resources to demystify tube feeding and address misconceptions with multiple medical online magazines taking over our story.

• Patient Stories: Shared personal stories illustrating the transformative impact of tube feeding.

• Support Services: Highlighted the Nutricia Home Care Service for its role in supporting patients at home.

• Media Coverage: The campaign generated significant media coverage, with 15 articles published across various platforms, including:

  • bdpst24.hu (Reach: 10,000)

  • nyiregyhaza.hu (Reach: 15,000)

  • weborvos.hu (Reach: 50,000)

  • csaladinet.hu (Reach: 65,000)

  • blikk.hu (Reach: 950,000)

Overall, the campaign reached an estimated audience of over 1 million people, significantly raising awareness and understanding of tube feeding among the general public.

This campaign not only raised awareness but also fostered a supportive community for those relying on tube feeding, showcasing the dedication and impact of all involved.