In 2022 Danone, Actimel and Activia brands had won the Superbrands award, while Danone as a company also had been granted the Business Superbrands award. These awards are known and recognized by the  consumers and the wider public as a symbol of high quality. The awards is only given to the best business brands can companies.

Every year, a committee of 40 independent marketing professionals and company managers decide who's getting the award after a multi-stage pre-screening. The award is positive feedback about brands that highlights the best on a professional basis. The nomination is made solely on the basis of professional criteria, it is not based on application.

International Superbrands Program

The Superbrands program, which rewards brands, was launched by the marketing and communication authorities in Great Britain. The goal was twofold: to highlight outstanding brands and to show examples to follow. Since its inception, the program has become known all over the world, today the Superbrands title is a special qualification in nearly 90 countries, and has been awarded in Hungary since 2004. In all countries, the jury has a special role and responsibility, which is why only recognized professionals can join the committee.

Business Superbrands Program

The Hungarian Business Superbrands program highlights the best brands in the business sector (B2B), i.e. Hungarian companies and brands that are not primarily related to consumers, but to businesses and organizations.

Based on Bisnode's database and taking into account the recommendations of major local professional organizations and associations, the list of about 4,000 brands is presented to the committee after financial and professional screening. This list includes local companies with the high profits as well as smaller businesses that are considered outstanding in business, in their communication and branding practices. These companies are recommended by the chambers of industry, associations, and professional organizations of the individual sectors. In 2022, the Professional Committee of the Superbrands program in Hungary awarded around 500 business brands with the Business Superbrands award.

Read more about the award in the official article on Danone Hungary's website (in Hungarian).