Behind the scenes at Danone Culture events
Are you doing a bad job if your work is invisible? In the first half year of 2025 had the privilege of organizing 2 Danone Culture events for more than 180 participants with the support of 8 incredible facilitators. This experience has taught me that sometimes, the best work is the work that goes unnoticed.
Organizing an event can be challenging for various reasons. there are a lot of moving elements and stakeholders involved. Big number of participants invited who need to be aware of the right time and place of the event. You can feel pressure to make sure everything goes to plan. But when it does everything falls into place. If nobody notices the hard work you put in, you've done your job perfectly.
When participants arrive at the venue and find their way around, it's a sign that the location was chosen with care. When the hotel staff is fully aware of the agenda and ready to assist, it means that every detail was meticulously planned. When facilitators feel supported and empowered to share their knowledge, it shows that the groundwork was executed well.
The 2 Danone Culture event I was lucky to organize were not without its challenges. However, when you planned every detail carefully, you know how to step up and find a solution quickly. Therefore, the 180+ participants left without feeling that something was missing from their experience. They had a calm environment to learn and connect with each other and our facilitators.
Invisibility in event organization is not a sign of failure; it's a testament to success. It means that everything is running smoothly, and the focus remains on the content and experience rather than the logistics. And who knows, perhaps next time I'll step into a new role and take center stage instead of working behind the scenes.
The hard work and dedication of event planning are the invisible threads that weave together unforgettable experiences.


